Ikiganiro na Dai Junqi, Visi Perezida wa Fonterra Nkuru y'Ubushinwa: Gufungura amategeko agenga umuhanda wo mu isoko ry’imigati ya miliyari 600
Nkumuntu wambere utanga ibikoresho byamata yinganda zikora imigati nisoko yingenzi yibitekerezo byo guhanga udushya no kumenya isoko ryambere, ikirango cya Fonterra cyitwa Anchor Professional Dairy cyinjijwe cyane mubushinwa butera imigati.
Mu kiganiro twagiranye na Dai Junqi, Visi Perezida wa Fonterra Mukuru w'Ubushinwa akaba n'umuyobozi ushinzwe ubucuruzi bwa Foodservice, mu kiganiro yagiranye na Little Foodie mu imurikagurisha mpuzamahanga ryabereye mu Bushinwa.
Ku bwa Dai Junqi, ku ruhande rumwe, imigati yo guteka mu nganda no gucuruza itwarwa n'abacuruzi nka Sam's Club, Pang Donglai, na Hema ikomeje gutera imbere. Ku rundi ruhande, umubare munini wububiko bwihariye butanga ubuziranenge, butandukanye, kandi bukomeye bwibicuruzwa bishya byatetse bishya byagaragaye kugirango bihuze nibikoreshwa muri iki gihe. Byongeye kandi, guteka kumurongo byagutse byihuse binyuze mubyifuzo bishingiye kuri e-ubucuruzi nimbuga nkoranyambaga. Izi ngingo zose zazanye amahirwe mashya yo gukura kuri Anchor Professional Dairy mumiyoboro yo guteka.
Amahirwe yisoko inyuma yibikorwa nko kwihutisha inganda zo guteka, ibintu bitandukanye byo gukoresha, kuzamuka byihuse mubyiciro byingenzi, hamwe no kuzamura ubuziranenge hamwe hamwe bigizwe ninyanja nshya yubururu ifite agaciro ka miriyari amagana yu yu gusaba amata. Yashimangiye ati: "Anchor Professional Dairy, yishingikirije ku nyungu z’amasoko y’amata agaburira ubwatsi muri Nouvelle-Zélande, itanga serivisi zishingiye ku bakiriya n’ibisubizo bishya bifasha abakiriya guteza imbere ubucuruzi bwabo bwo guteka no kugera ku ntsinzi."
Imbere yuburyo bwinshi bushya mumiyoboro yo guteka, ni izihe ngamba nshya Anchor Professional Dairy ifite mubushinwa? Reka turebe.
Serivisi zuzuye zuzuye zifasha gukora imigati yo guteka
Mu myaka yashize, amaduka y’abanyamuryango nka Sam's Club na Costco, hamwe n’imiyoboro mishya yo gucuruza nka Hema, byateje imbere cyane iterambere ry’uruganda rukora imigati "uruganda +" mu gukora ibicuruzwa byabo bwite byo guteka. Kwinjira kw'abakinnyi bashya nka Pang Donglai na Yonghui, hamwe no kuzamuka guteka kumurongo binyuze kuri e-ubucuruzi bushingiye ku nyungu ndetse n’imbuga nkoranyambaga, byabaye "umuvuduko" uheruka mu nganda zo guteka.
Nk’uko raporo z’ubushakashatsi zibigaragaza, mu mwaka wa 2023 ingano y’isoko yo gutekesha ikonje igera kuri miliyari 20 z'amayero kandi biteganijwe ko iziyongera kugera kuri miliyari 45 mu mwaka wa 2027, aho izamuka ry’umwaka rigeze kuri 20% kugeza kuri 25% mu myaka ine iri imbere.
Ibi byerekana amahirwe menshi yubucuruzi kuri Anchor Professional Dairy, itanga ibintu nka cream, amavuta ya foromaje, amavuta, na foromaje mubikorwa byo guteka. Ni umwe kandi mu bakinnyi bakomeye inyuma y’ubucuruzi bwo guteka miliyari 600-yuan ku isoko ry’Ubushinwa.
Dai Junqi yabwiye Little Foodie ati: "Twabonye iyi nzira ahagana mu 2020, kandi (gukonjesha / gutegurwa mbere yo guteka) byagaragaje iterambere ryiza cyane mu myaka yashize." Anchor Professional Dairy yashizeho itsinda ryabigenewe ryo kugurisha ibiryo bya serivisi kugira ngo bikemure ibyifuzo biva mu nzira zicuruzwa. Muri icyo gihe, yateje imbere uburyo bwayo bwa serivisi: ku ruhande rumwe, gutanga ibicuruzwa n’ibisubizo bikwiranye n’umusaruro w’imigati y’inganda ku bakora inganda, naho ku rundi ruhande, ufatanya gutanga ubushishozi ku isoko n’ibitekerezo bishya ku bakora amasoko n’abacuruzi ba terefone, buhoro buhoro uba umufatanyabikorwa w’amata y’umwuga wo guteka ibicuruzwa n’abakora amasezerano mu nzira zicuruzwa zivuka.
Muri iryo murika, Anchor Professional Dairy yashyizeho akarere ka "Baking Industrialization", yerekana ibicuruzwa nibisubizo hamwe na serivisi bijyanye bijyanye n’ibikenerwa n’abakiriya bateka inganda. Ibi birimo Cream ya 10L Anchor Baking Cream yagenewe umwihariko ku isoko ry’Ubushinwa hamwe na 25KG Anchor Original Flavored Pastry Butter, yatsindiye igihembo cyitwa "Ibicuruzwa bishya by’umwaka" mu imurikagurisha, byujuje ibyifuzo by’umusaruro munini hamwe n’ibikoresho bitandukanye bipfunyika. Ibiribwa bito byize kandi byize ko vuba aha, Anchor Professional Dairy yatangije ibikorwa byinshi byo guhuza inganda zitunganya ibiribwa byo mu rwego rwo hejuru, urubuga rushya rwo kugurisha, hamwe n’ibicuruzwa bitekera hamwe n’ibiribwa, byubaka urubuga rwo guhanga udushya duhereye ku "bikoresho fatizo - inganda - amaherere".
Uyu mushinga worohereje byimbitse guhuza imiyoboro no kuzuzanya umutungo hagati yo guteka abatanga ibikoresho fatizo hamwe n’ibicuruzwa by’ibinyobwa by’icyayi, ndetse no hagati y’imirire y’ibiryo n’ibicuruzwa, binyuze mu gusangira inganda zigezweho n’ubushishozi bw’abaguzi, byerekana ibisubizo bishya bya Anchor Professional Dairy ibisubizo bishya, uburambe bwo gupima ibicuruzwa, no guhanahana ubuhanga mu buhanga. Yafunguye ubufatanye bushya n'amahirwe y'ubucuruzi kubafatanyabikorwa bayo. Muri iri murika, Anchor Professional Dairy yanatumiye abafatanyabikorwa mu gutanga amasoko basangiye gukurikirana ibikoresho by’ibanze byo mu rwego rwo hejuru kugira ngo berekane ibicuruzwa byabo n’ibisubizo ku bakiriya ba nyuma.
Kurekura "Gukiza Buri munsi" Guteka Ibintu bishya
Mu masoko menshi yo gukoresha imigati yo guteka, Anchor Professional Dairy yabonye ko uburyo bwo gukoresha ibintu bitandukanye bihisha amahirwe menshi yisoko hamwe niterambere ryiterambere.
Dai Junqi yagize ati: "Mu myaka yashize, twabonye ko 'urwego' rwo gukoresha imigati rugenda rugabanuka ku buryo bugaragara, kandi uburyo bwo gukoresha bwagutse kandi butandukanye." Yasobanuye ko iri hinduka rigaragarira cyane cyane mu kwagura ikoreshwa rya keke kuva mu minsi mikuru idasanzwe kugeza ku bihe bitandukanye mu buzima bwa buri munsi. "Mu bihe byashize, kunywa imigati byibanze cyane cyane ku bihe byihariye nko kwizihiza iminsi y'amavuko na anniversaire; ariko ubu, ubushake bw'abaguzi bwo kugura imigati buragenda butandukana - harimo iminsi mikuru gakondo cyangwa idasanzwe nk'umunsi w'ababyeyi na '520', ndetse n'ibihe bitandukanye mu buzima bwa buri munsi: guhemba abana, guterana kw'inshuti, kwizihiza urugo, ndetse no kwinezeza no kwinezeza no kwinezeza."
Dai Junqi yizera ko impinduka zigaragara muri iyi nzira zavuzwe haruguru zerekana ko ibicuruzwa bitetse bigenda bihinduka buhoro buhoro bitwara abantu ibintu bakeneye amarangamutima. Uburyo bwo gukoresha ibintu bitandukanye kandi burimunsi muguteka nabyo bitanga ibisabwa bishya kubicuruzwa.
"Mu maduka yo gutekamo ku mihanda cyangwa mu maduka acururizwamo, uzasanga ubunini bwa keke bugenda bugabanuka, urugero, kuva kuri santimetero 8 na santimetero 6 kugeza kuri santimetero 4. Muri icyo gihe, abantu basabwa kugira ngo ubuziranenge bwa cake burusheho kwiyongera, harimo uburyohe buryoshye, isura nziza, n'ibigize ubuzima bwiza."
Yavuze ko inganda zikora imigati muri iki gihe zigaragaza ibintu bibiri by'ingenzi: kimwe ni ugusubiramo byihuse ibintu bizwi, ikindi kikaba uburyohe butandukanye bw'abaguzi. Yashimangiye ati: "Mu rwego rwo guteka, guhanga ibicuruzwa ntibigira iherezo." Umupaka umwe rukumbi ni imbibi z’ibitekerezo byacu ndetse no guhanga ibintu hamwe. "
Guhura no guhuza nimpinduka zihuse kumasoko yo guteka, Anchor Professional Dairy, kuruhande rumwe, yishingikiriza kumurwi wabigize umwuga wo gushishoza mubucuruzi no kumenya isoko no kuvugana nabakiriya kugirango babone amakuru yimikoreshereze yigihe gito nibikenewe kubakiriya; Ku rundi ruhande, ihuza ibikoresho byo guteka ku isi, harimo MOF y’Abafaransa (Meilleur Ouvrier de France, Abanyabukorikori beza b’Ubufaransa), itsinda ry’abatetsi mpuzamahanga bafite uburyo bwo guhuza abayapani n’amajyepfo y’iburasirazuba bwa Aziya, hamwe n’itsinda ry’abatetsi baho, kugira ngo hubakwe uburyo butandukanye bwo gushyigikira ibicuruzwa bishya. Iyi "iyerekwa ryisi yose + ubushishozi bwibanze" R&D itanga ubufasha bwa tekiniki buhoraho hamwe no guhanga udushya.
Ibiribwa bito byabonye ko hasubijwe agaciro k'amarangamutima asabwa n'abaguzi bakiri bato ku biribwa n'ibinyobwa muri iki gihe "ubukungu bukiza", Anchor Professional Dairy yahujije mu buryo bushya "ibicuruzwa byoroheje, byiza, kandi bihamye" biranga ibicuruzwa bya Anchor Whipped Cream hamwe na IP ikiza "Bid Bear Bug" muri iri murika. Ibicuruzwa byerekanwe hamwe byerekanwe muri ibyo birori ntabwo birimo gusa ibiryo byiza byo mu Burengerazuba nka keke ya mousse na cake ya cream, ariko kandi harimo nuruhererekane rwibicuruzwa biva hanze. Ibi bitanga icyitegererezo gishya kubirango byo guteka kugirango bikore ibicuruzwa byagurishijwe cyane bihuza ubwiza bwubwiza nubwumvikane bwamarangamutima, bifasha ibirango bya terefone guha abakiriya uburambe bwuzuye bwo gukiza bukubiyemo uburyohe hamwe nibyiza byamarangamutima.
Anchor Professional Dairy hamwe ninsanganyamatsiko yo gukiza IP "Ntoya ya Bug Bug" yatangije ibicuruzwa bifatanije
Kwibanda ku byiciro byingenzi byo kwaguka byihuse
Dai Junqi yabwiye Foodie ati: "Mu byiciro bitanu by’ibicuruzwa, amavuta yo gukubita Anchor ni cyo cyiciro cyagurishijwe cyane, mu gihe umuvuduko w’igurisha ry’amavuta ya Anchor wagaragaye cyane mu mwaka ushize." Ugereranije na kahise, gukundwa no gukoresha amavuta mubuzima bwa buri munsi bwabashinwa byaragutse cyane. Ugereranije no kugabanuka gakondo, amavuta ntabwo arimo aside irike kandi mubisanzwe bifite intungamubiri nyinshi, ibyo bikaba bihuza nabaguzi gukurikirana indyo yuzuye.
Muri icyo gihe, uburyohe bwamata budasanzwe bwamavuta burashobora kongera ibiryo bikungahaye kubiryo. Usibye kuba ikoreshwa ryibanze mu burengerazuba, amavuta yanatumye hahindurwa ibiryo gakondo byabashinwa bigana ku rwego rwo hejuru mu bicuruzwa bishya cyangwa mu maduka. Kubwibyo, ibirango byinshi byibanda kubuzima byatumye amavuta ya Anchor yo mu rwego rwo hejuru agurishwa cyane mu bicuruzwa byabo, kandi uburyo bwo kuyikoresha bwagutse kuva mu guteka kw’iburengerazuba kugera ku biryo by’Abashinwa - ntabwo ari imigati itandukanye hamwe n’ibikarito bigenda byifashisha amavuta, ariko kandi bikunda kugaragara cyane mu biryo bya mu gitondo by’abashinwa nk’ibikarito bikururwa n'intoki, ndetse n'ibiryo gakondo byo mu Bushinwa.
Hagati aho, amavuta yo kwisiga ya Anchor, icyiciro gakondo cyibanze cya Anchor Professional Dairy, nacyo cyerekana icyerekezo cyiza cyo gukura.
Dai Junqi yagize ati: "Gukubita amavuta ni icyiciro cy'ibicuruzwa bigira uruhare runini mu kugurisha." Kubera ko Ubushinwa ari isoko ry’ingenzi mu bucuruzi bw’ibiribwa bya Fonterra ku isi hose, ibyo isaba gukoresha bizayobora mu buryo butaziguye icyerekezo cy’ubushakashatsi n’iterambere ry’ibicuruzwa bikomoka ku mavuta kandi bigira ingaruka zikomeye ku miterere y’ubushobozi bw’umusaruro ku isi.
Foodie yamenye ko Ubushinwa butumiza mu mahanga ibicuruzwa biva mu mahanga byageze kuri toni 288.000 mu 2024, bikiyongeraho 9% ugereranije na toni 264.000 mu 2023. Dukurikije imibare y’amezi 12 yarangiye muri Werurwe uyu mwaka, ibicuruzwa byatumijwe mu mahanga byari toni 289.000, byiyongereyeho 9% mu mezi 12 ashize, byerekana ko isoko ryiyongereye ku isoko.
Twabibutsa ko urwego rushya rw’igihugu, "Umutekano w’ibiribwa ku rwego rw’igihugu Wiping Cream, Cream na Anhydrous Amata" (GB 19646-2025), rwasohotse vuba muri Werurwe uyu mwaka. Ibipimo bishya bivuga neza ko amavuta yo kwisiga agomba gutunganyirizwa mu mata mbisi, mugihe amavuta yo guhindura amavuta akozwe mu mata mbisi, amavuta yo kwisiga, amavuta, cyangwa amavuta y’amata ya anhydrous, hiyongereyeho ibindi bintu (usibye amavuta atari amata). Ibipimo ngenderwaho bitandukanya amavuta yo kwisiga hamwe na cream yahinduwe kandi bizashyirwa mubikorwa kumugaragaro ku ya 16 Werurwe 2026.
Isohora ryibicuruzwa byavuzwe haruguru hamwe n’amabwiriza yerekana ibimenyetso birasobanura neza ibisabwa kuranga, biteza imbere gukorera mu mucyo no kugena ibipimo ngenderwaho, bifasha abaguzi gusobanukirwa neza nibigize ibicuruzwa nandi makuru, kandi bifasha kugenzura umusaruro no kwemeza ubuziranenge bwibicuruzwa. Itanga kandi urufatiro rusobanutse rwibigo biteza imbere no gukora ibicuruzwa.
Dai Junqi ati: "Iki ni ikindi cyemezo gikomeye kigamije iterambere ryujuje ubuziranenge mu nganda." Anchor Professional Dairy Products, harimo na cream ya Anchor, ikozwe mu mata mbisi avuye mu byatsi byagaburiwe * inka zirisha muri Nouvelle-Zélande. Binyuze mu bigega by’amata bifite ubwenge, ubworozi bw’amata ya Fonterra muri Nouvelle-Zélande bugera ku ikusanyamakuru ryizewe, gukurikiranwa neza no gupimwa, hamwe no gukonjesha gukonje kwuzuye gufunga amata, kurinda umutekano n’imirire ya buri gitonyanga cy’amata mbisi.
Yitegereje imbere, yavuze ko Anchor Professional Dairy izakomeza gusubiza ibyifuzo by’isoko hamwe n’ibikomoka ku mata yo mu rwego rwo hejuru ndetse no gukoresha udushya, mu gihe ifatanya n’abafatanyabikorwa benshi bo mu rwego rwo guteza imbere udushya tw’ibanze, guteza imbere ibicuruzwa by’amata, no kugira uruhare mu iterambere ryiza ry’inganda zita ku biribwa mu Bushinwa, cyane cyane mu bucuruzi bw’imigati.
Igihe cyo kohereza: Jun-03-2025