Ikiganiro na Dai Junqi, Visi Perezida wa Fonterra Greater China: Gufungura Amategeko agenga imodoka mu isoko ry’uruganda rw’imigati rwa miliyari 600 z’amayuni

Ikiganiro na Dai Junqi, Visi Perezida wa Fonterra Greater China: Gufungura Amategeko agenga imodoka mu isoko ry’uruganda rw’imigati rwa miliyari 600 z’amayuni

Nk’umucuruzi ukomeye w’ibikomoka ku mata mu nganda zikora imigati, akaba n’isoko rikomeye ry’ibitekerezo bishya byo gukoresha ndetse n’ubumenyi bugezweho ku isoko, ikirango cya Fonterra cya Anchor Professional Dairy cyinjiye cyane mu rwego rw’imigati rwo mu Bushinwa rutera imbere.

"Vuba aha, njye na bagenzi banjye twasuye urubuga rugezweho rwa serivisi zo mu ngo zijyanye n'ubucuruzi bwo kuri interineti. Icyadutunguye ni uko mu byumweru bibiri bya mbere bya Gicurasi, ijambo ry'ingenzi ryakoreshejwe mu gushakisha muri Shanghai atari ifunguro rishyushye cyangwa barbecue, ahubwo ni keke," ibi byavuzwe na Dai Junqi, Visi Perezida wa Fonterra Greater China akaba n'Umuyobozi w'Ubucuruzi bw'Ibiribwa, mu kiganiro cyihariye aherutse kugirana na Little Foodie mu imurikagurisha mpuzamahanga ry'imigati ryabereye i Shanghai.

 Mu bitekerezo bya Dai Junqi, ku ruhande rumwe, icyerekezo cy’inganda n’ubucuruzi bucuruzi bw’amaduka giterwa n’abacuruzi nka Sam's Club, Pang Donglai, na Hema gikomeje gutera imbere. Ku rundi ruhande, amaduka menshi yihariye atanga ubwiza, itandukaniro, kandi akomeye ku bicuruzwa bishya byatetswe byagaragaye kugira ngo bihuze n’ibicuruzwa bigezweho. Byongeye kandi, guteka kuri interineti byagutse vuba binyuze mu bucuruzi bushingiye ku nyungu za interineti n’imbuga nkoranyambaga. Ibi bintu byose byazanye amahirwe mashya yo gukura kwa Anchor Professional Dairy mu muyoboro w’iteka.

Amahirwe yo ku isoko inyuma y’ibikorwa nko kwihutisha inganda zo guteka, uburyo butandukanye bwo kubikoresha, iterambere ryihuse ry’ibyiciro by’ingenzi, no kuvugurura ubuziranenge byose hamwe birema inyanja nshya y’ubururu ifite agaciro ka miliyari amagana za Yuan zo gukoresha mu mata. Yashimangiye ati: "Anchor Professional Dairy, ishingiye ku nyungu nziza z’amata yo muri Nouvelle-Zélande atangwa n’ibyatsi, itanga serivisi zishingiye ku bakiriya n’ibisubizo bishya kugira ngo ifashe abakiriya guteza imbere ubucuruzi bwabo bwo guteka no kugera ku nyungu rusange."

Mu gihe hari ibintu byinshi bishya bigezweho mu bijyanye no guteka, ni izihe ngamba nshya Anchor Professional Dairy ifite mu Bushinwa? Reka turebere hamwe.

Serivisi nshya zijyanye n'uruhererekane rw'ibikoresho bifasha mu gutegura ibiryo biryoshye

Mu myaka ya vuba aha, amaduka y’abanyamuryango nka Sam's Club na Costco, ndetse n’imiyoboro mishya y’ubucuruzi nka Hema, byateje imbere cyane iterambere ry’uburyo bwo guteka bwa "factory +" binyuze mu guhanga ibicuruzwa byayo bigurishwa cyane. Kwinjira kw’abakinnyi bashya nka Pang Donglai na Yonghui, hamwe n’izamuka ry’uburyo bwo guteka kuri interineti binyuze mu bucuruzi bushingiye ku nyungu no ku mbuga nkoranyambaga, byabaye "ibintu bigezweho byo kwihutisha iterambere ry’inganda mu guteka.

Nk’uko raporo z’ubushakashatsi zibigaragaza, isoko ry’ibikomoka ku guteka bikonjeshwa ringana na miliyari 20 z’amayuwani mu 2023 kandi biteganijwe ko bizakura bikagera kuri miliyari 45 z’amayuwani mu 2027, aho igipimo cy’izamuka ry’umwaka kizaba hagati ya 20% na 25% mu myaka ine iri imbere.

Ibi ni amahirwe akomeye y’ubucuruzi bwa Anchor Professional Dairy, itanga ibikoresho nka whipping cream, crème foromaje, amavuta, na foromaje ku nganda ziteka. Ni imwe mu bafatanyabikorwa bakomeye mu bucuruzi bw’inganda ziteka amafi bungana na miliyari 600 z’amayuni ku isoko ry’Ubushinwa.

Dai Junqi yabwiye Little Foodie ati: "Twabonye iyi ngendo ahagana mu 2020, kandi (guteka byakonjeshejwe/byateguwe mbere) byagiye bigaragaza intambwe nziza cyane mu myaka ya vuba aha." Anchor Professional Dairy yashinze itsinda ryihariye ryo kugurisha ibiribwa kugira ngo rihuze n'ibyifuzo by'imiyoboro mishya y'ubucuruzi. Muri icyo gihe, yashyizeho uburyo bwayo bwo gutanga serivisi: ku ruhande rumwe, itanga ibicuruzwa n'ibisubizo bikwiye mu gutunganya imigati ku bashoramari, no ku rundi ruhande, ifatanya gutanga ibitekerezo ku isoko n'ibitekerezo bishya ku bakora ubucuruzi n'abacuruzi ba terminal, buhoro buhoro iba umufatanyabikorwa w'umwuga mu gutanga serivisi z'amata ku bagurisha imigati cyane n'abashoramari mu miyoboro mishya y'ubucuruzi.

Muri iryo murikagurisha, Anchor Professional Dairy yashyizeho agace ka "Baking Industrialization", yerekana ibicuruzwa n'ibisubizo na serivisi bihuye n'ibyo abakiriya batetse mu nganda bakeneye. Ibi birimo Anchor Baking Cream nshya ya 10L yagenewe isoko ry'Ubushinwa n'amavuta ya Pastry Butter ya 25KG ya Anchor Original Flavored, yegukanye igihembo cya "Innovative Product of the Year" muri iryo murikagurisha, ihaza ibyifuzo by'umusaruro munini n'uburyo butandukanye bwo gupakira. Little Food Times yamenye kandi ko vuba aha, Anchor Professional Dairy yatangije ibikorwa bitandukanye byo guhuza ibigo bitunganya ibiribwa, urubuga rushya rw'ubucuruzi, n'ibigo bicuruza imigati n'amafunguro, byubaka urubuga rw'ubuhanga mu nganda ruturutse ku "bikoresho fatizo - inganda - terminals".

 Uyu mushinga worohereje uburyo bwo guhuza mu buryo bwimbitse no guhuza umutungo hagati y’abacuruza ibikoresho fatizo byo guteka n’ibigo by’ibinyobwa by’icyayi, ndetse no hagati y’imiyoboro y’ibiryo n’iy’ubucuruzi, binyuze mu gusangira icyerekezo cy’inganda zigezweho n’ibitekerezo by’abaguzi, berekana ibisubizo bishya bya Anchor Professional Dairy, ubunararibonye mu gupima ibicuruzwa, n’ubuhahirane bw’abahanga mu bya tekiniki. Wafunguye ubufatanye bushya n’amahirwe y’ubucuruzi ku bafatanyabikorwa bayo. Muri iri murikagurisha, Anchor Professional Dairy yanatumiye abafatanyabikorwa mu miyoboro y’ibicuruzwa basangiye gushaka ibikoresho fatizo byiza cyane kugira ngo berekane ibicuruzwa byabo n’ibisubizo byabo ku bakiriya ba nyuma.

Gusohora "Ubuvuzi bwa Buri Munsi" Guteka Imiterere Mishya

Mu masoko menshi acuruza ibiryo byo guteka arimo gutera imbere, Anchor Professional Dairy yavuze ko uburyo butandukanye bwo gukoresha ibiryo buhishe amahirwe menshi y’isoko n’umwanya wo gukura.

Dai Junqi yagize ati: "Mu myaka ya vuba aha, twabonye ko 'umupaka' wo kurya keke urimo kugabanuka cyane, kandi uburyo bwo kurya burimo kwaguka no gutandukana." Yasobanuye ko iyi mpinduka igaragarira cyane mu kwaguka kw'uburyo bwo kurya keke kuva ku minsi mikuru gakondo idasanzwe kugeza ku bihe bitandukanye mu buzima bwa buri munsi. "Mu bihe byashize, kurya keke byaribandwaga cyane cyane ku minsi mikuru yihariye nko ku isabukuru y'amavuko n'isabukuru; ariko ubu, impamvu z'abaguzi zo kugura keke zirimo kugenda zitandukana cyane - harimo n'iminsi mikuru gakondo cyangwa idasanzwe nka Umunsi w'Ababyeyi na '520', ndetse n'ibihe bitandukanye mu buzima bwa buri munsi: guhemba abana, guterana kw'inshuti, kwizihiza ibirori byo kwishimisha, ndetse no kwishimisha no guhanga umwanya mwiza wo kugabanya imihangayiko no kwihemba."

Dai Junqi yizera ko impinduka zigaragara muri iyo ngeso zavuzwe haruguru zigaragaza ko ibiryo byo guteka bigenda bihinduka ibintu by'ingenzi bitwara abantu mu by'amarangamutima. Ingendo y'ibintu bitandukanye kandi bikoreshwa buri munsi mu guteka inatera ibindi bikenerwa ku biryo byo guteka.

"Mu maduka acuruza imigati mu mihanda cyangwa mu maduka manini, uzasanga ingano ya keke igenda igabanuka, urugero, kuva kuri santimetero 8 na santimetero 6 kugeza kuri santimetero 4. Muri icyo gihe, ibyo abantu bakeneye kugira ngo keke ibe nziza nabyo birimo kwiyongera, harimo uburyohe bwiza, imiterere myiza, n'ibintu byiza."

 Yavuze ko inganda zikora imigati muri iki gihe zigaragaza ibintu bibiri by'ingenzi: kimwe ni ukwihuta kw'ibigezweho, ikindi ni uburyohe butandukanye bw'abaguzi. Yashimangiye ati: "Mu rwego rwo guteka, guhanga udushya mu bicuruzwa ntibigira iherezo," "aho bigarukira ni umupaka w'ibitekerezo byacu n'ubuhanga bwo guhuza ibintu."

Kugira ngo ihuze kandi ihuze n'impinduka zihuse ku isoko ry'ibicuruzwa bitekwa, Anchor Professional Dairy, ku ruhande rumwe, yishingikiriza ku itsinda ryayo ry'abahanga mu bucuruzi n'uko isoko ribona ibintu ndetse no kuvugana n'abakiriya ku gihe kugira ngo ibone amakuru ajyanye n'ibicuruzwa bitekwa mu buryo nyabwo n'ibyo abakiriya bakeneye; ku rundi ruhande, ihuza imitungo mpuzamahanga yo guteka, harimo itsinda ry'abahanga mu bucuruzi bw'Abafaransa (Meilleur Ouvrier de France, itsinda ry'abahanga mu bucuruzi bw'Abafaransa), abatetsi mpuzamahanga bafite ubwoko bw'ibiryo by'Abayapani n'Aziya y'Amajyepfo y'Uburasirazuba, n'amatsinda y'abatetsi bo mu gace, kugira ngo bubake uburyo butandukanye bwo gushyigikira udushya mu bicuruzwa. Ubu buryo bwo gukora ubushakashatsi no guteza imbere "icyerekezo cy'isi yose + ubushishozi bw'aho" butanga inkunga ihoraho ya tekiniki n'ingufu zo guhanga udushya mu bicuruzwa.

 Little Food Times yabonye ko mu rwego rwo gusubiza agaciro k'amarangamutima y'abakiriya bakiri bato ku biribwa n'ibinyobwa muri iki gihe "ubukungu bukiza", Anchor Professional Dairy yahuje ku buryo bushya imiterere y'ibicuruzwa bya Anchor Whipped Cream "yoroshye, nziza, kandi ihamye" na IP "Little Bear Bug" ikiza muri iri murikagurisha. Uruhererekane rw'ibirango byagaragajwe muri iri murikagurisha ntabwo rurimo gusa amafunguro meza yo mu Burengerazuba nka mousse cakes na crème cakes, ahubwo runakubiyemo n'uruhererekane rw'ibicuruzwa bifite insanganyamatsiko. Ibi bitanga icyitegererezo gishya ku bigo biteka kugira ngo bikore ibicuruzwa bigurishwa cyane bihuza ubwiza n'amarangamutima, bifasha ibigo bitanga abakiriya uburambe bwuzuye bwo gukira burimo uburyohe n'ihumure ry'amarangamutima.

 

Anchor Professional Dairy na IP ifite insanganyamatsiko yo kuvura "Little Bear Bug" bashyize ahagaragara ibicuruzwa bifitanye isano n'ikirango

Kwibanda ku byiciro by'ingenzi kugira ngo byaguke vuba

Dai Junqi yabwiye Foodie ati: "Mu byiciro bitanu by'ibicuruzwa byacu, Anchor whipping cream ni yo igurishwa cyane, mu gihe igipimo cy'ubwiyongere bw'ibicuruzwa bya Anchor butter cyagaragaye cyane mu mwaka ushize. Ugereranyije n'ibihe byashize, gukundwa no gukoreshwa kw'amavuta mu buzima bwa buri munsi bw'Abashinwa byariyongereye cyane. Ugereranyije no gukoresha amavuta mu buryo busanzwe, amavuta nta aside irike ya trans kandi afite intungamubiri nyinshi, ibyo bikaba bihuye n'uburyo abaguzi bakurikirana indyo yuzuye.

 Muri icyo gihe, uburyohe bwihariye bw'amata y'amavuta bushobora kongera imiterere myiza mu biribwa. Uretse ikoreshwa ryayo ry'ingenzi mu mafunguro yo mu Burengerazuba bw'isi, amavuta yanatumye ibiryo gakondo by'Abashinwa bihinduka bikagera ku bwiza mu maduka mashya cyangwa mu mafunguro yo mu maduka. Kubwibyo, ibigo byinshi byita ku buzima byatumye amavuta meza ya Anchor aba ingenzi mu kugurisha ibicuruzwa byabo, kandi ikoreshwa ryayo ryagiye riva ku guteka mu Burengerazuba bw'isi rigera ku biryo by'Abashinwa - imigati itandukanye n'amafunguro agenda akoreshwa cyane, ahubwo agaragara cyane mu biryo bya mu gitondo by'Abashinwa nka pancakes zikururwa n'intoki, ndetse n'ibiryo gakondo by'Abashinwa nka hot pot n'amasafuriya y'amabuye.

Hagati aho, Anchor whipping cream, icyiciro gakondo cy’ingenzi cya Anchor Professional Dairy, nayo igaragaza icyerekezo cyiza cyo gukura.

Dai Junqi yagize ati: “Whipping cream ni cyo cyiciro cy’ibicuruzwa bigira uruhare runini mu kugurisha kwacu.” Kubera ko Ubushinwa ari bwo soko rikomeye ku bucuruzi bwa Fonterra ku isi, ibyo bukenera mu kugura bizayobora mu buryo butaziguye icyerekezo cy’ubushakashatsi n’iterambere ry’ibicuruzwa bya whipping cream kandi bigire ingaruka zikomeye ku buryo umusaruro uboneka ku isi.

Foodie yamenye ko ingano y'amavuta yo gutwika mu mahanga mu Bushinwa yageze kuri toni 288.000 mu 2024, ingano yiyongereyeho 9% ugereranije na toni 264.000 mu 2023. Dukurikije imibare y'amezi 12 arangira muri Werurwe uyu mwaka, ingano y'amavuta yo gutwika mu mahanga yari toni 289.000, ingano yiyongereyeho 9% ugereranyije n'amezi 12 ashize, bigaragaza ko isoko rikomeje kwiyongera.

Ni ngombwa kumenya ko amahame mashya ku rwego rw'igihugu, "Amavuta yo kwisiga ku rwego rw'igihugu, amavuta yo kwisiga n'amavuta y'amata adafite amazi" (GB 19646-2025), yasohotse vuba muri Werurwe uyu mwaka. Ayo mahame mashya avuga neza ko amavuta yo kwisiga agomba gutunganywa mu mata mabi, mu gihe amavuta yo kwisiga ahinduwe akorwa mu mata mabi, amavuta yo kwisiga, amavuta yo kwisiga, cyangwa amavuta y'amata adafite amazi, hamwe n'ibindi bintu (usibye amavuta atari amata). Aya mahame atandukanya amavuta yo kwisiga n'amavuta yo kwisiga ahinduwe kandi azashyirwa mu bikorwa ku mugaragaro ku ya 16 Werurwe 2026.

Ishyirwa ahagaragara ry’amabwiriza agenga ibicuruzwa byavuzwe haruguru n’amabwiriza agenga ibirango birushaho gusobanura ibisabwa mu gushyiraho ibirango, riteza imbere ubwisanzure n’ubuziranenge bw’isoko, rituma abaguzi basobanukirwa neza ibikoresho by’ibicuruzwa n’andi makuru, kandi rifasha kugenzura umusaruro no kwemeza ireme ry’ibicuruzwa. Rinatanga kandi ishingiro risobanutse neza ku bigo bitegura no gukora ibicuruzwa.

Dai Junqi yagize ati: "Iki ni ikindi gipimo gikomeye ku iterambere ry’inganda rifite ireme." Ibikomoka ku mata bya Anchor Professional, harimo na Anchor whipping cream, bikorwa mu mata atabitswe mu nka zororerwa ubwatsi * muri Nouvelle-Zélande. Binyuze mu bwato bw’amata bw’abahanga, ubworozi bw’amata bwa Fonterra muri Nouvelle-Zélande bugera ku ikusanyirizo ryizewe, gukurikirana no gupima neza, no gutwara amata mu buryo bufunze, bigamije umutekano n’imirire ya buri gitonyanga cy’amata atabitswe.

 Mu kureba imbere, yavuze ko Anchor Professional Dairy izakomeza gusubiza ibyifuzo by'isoko hakoreshejwe ibikomoka ku mata byiza n'ibikoresho bishya, mu gihe ikorana n'abafatanyabikorwa benshi bo mu gace runaka mu guteza imbere udushya dukorerwa mu gace runaka, guteza imbere kuvugurura ibikomoka ku mata, no gutanga umusanzu mu iterambere ry'inganda zitanga serivisi z'ibiribwa mu Bushinwa, cyane cyane urwego rw'ibiryo.